Talk about a dreamy night—literally.
We were so excited to team up with our longtime friends at OSEA, the beloved clean skincare brand, to help celebrate the launch of their new Dream Night Serum. This innovative product features bio-retinol—offering all the glow-up benefits of traditional retinol, but without the irritation. Naturally, the launch party had to be just as elevated and soothing as the serum itself.
Held at HUMM Spa in Venice, the event was a full-on sensory wellness experience. The event details included antioxidant wellness drinks, a relaxing sound bath, dreamy spa vibes, and the most adorable purple jelly clouds floating around to match the signature packaging.
And of course, we brought the sparkle.
VidaKush set up a custom charm bar where guests—OSEA girls, influencers, and skincare lovers alike—could create their very own one-of-a-kind keychains. Each keychain featured a sweet OSEA photo charm and a curated mix of oceanic and celestial charms: a purple star, a swirl, and a shell. Guests then got to personalize their keychain with custom alphabet letters and their astrological sign, making each piece truly unique. Everything was held together with a lilac-toned ring that clipped perfectly onto the dreamy tote bags gifted at the event.
Designing the keychains was a super fun back-and-forth collaboration with the OSEA team. And since the brand is run by some of our longtime friends, the whole thing felt extra special—a true full-circle moment. We love working with brands that share our values and aesthetic, and this one just clicked from the jump.
The VidaKush charm station turned out to be one of the most popular stops of the night—every keychain was claimed before the evening wrapped. Seeing people light up as they customized their own sparkly memento made it all worth it. And let’s just say, watching the sunset over Venice from the rooftop of HUMM? Chef’s kiss.
Big thanks to OSEA for having us, and we can’t wait to bring the custom charm bar back for more events. 💜✨
Check out our TikTok for behind-the-scenes moments, charm inspo, and all the sparkly content from the night!
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