Poppin Out! Our pieces just made a sweet cameo in Poppi’s Superbowl commercial this year!
We’re beyond excited to share that VidaKush jewelry was featured in a new short film-style ad for the cult-favorite soda brand, Poppi. The Super Bowl commercial featured comedian Jake Shane, creator Alix Earle, and “Love Island USA” star Rob Rausch making it an especially iconic moment for our brand.
Two of our most beloved designs—the Juicy Heart Ball Chain Necklace and the Jade Pearl Necklace—were styled on the film’s actors, adding bold sparkle and playful energy to the vibrant visuals. With almost 200K views on YouTube and counting, this campaign is making waves across the internet, and we’re so honored to have our jewelry be part of the story.
The film was styled by our longtime friend and incredibly talented stylist Ann-Marie, whose creative vision always brings our pieces to life in the best way. Her styling made the shoot extra special, and seeing our jewelry shine on screen was surreal.
Poppi, founded in 2018, has been shaking up the soda game with its gut-friendly, low-sugar, apple cider vinegar-based drinks, and their bold, colorful aesthetic felt like the perfect match for VidaKush’s signature style.
As an independent jewelry brand based in LA, being featured in a campaign that aired during the Super Bowl is a huge milestone.
Watch the full commercial HERE, and let us know what you think!
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