The Label

Our mission has always been to invoke your inner bad-ass.  VidaKush is a sarcastic, sassy and fashion forward brand influenced by the world around us, we constantly aim to shine a light on the beauty of diversity and inclusion. By infusing street-wear brands with our jewelry, we create delicious visuals that arouse inspiration and incite good vibes.  "Vida", meaning life, and "Kush", referring to the Kush Kingdom of Egypt, the two words combine to create a “Live Gold” motto, expressing that no matter the day, or circumstance everyone deserves to live lavishly and always feel their best.  VidaKush has become the go to destination for anyone looking to top off their Sunday's best with a cherry.    

The Lab

Having a safe space for creative energy to run free is at the heart of our brand.  We believe in supporting each other and the celebration of real womxn.  Each member of our team is a huge part of curating content, producing designs and propelling VidaKush forward.

The Legend

Our Boss babe, Rhianna Cooper, graduated from CalPoly SLO in 2011, with a degree in international business.  She got her start shortly before graduation, selling jewelry on the Venice Beach Boardwalk where many of the pieces were designed.  Rhianna strives to create items that are fashionable, functional and aesthetically pleasing, pulling influence from her Indian culture and the melting pot that is her hometown, Los Angeles.