We can be your motivation...Kelly Rowland would know :)
Recently, Kelly Rowland’s team reached out to have us create a one-of-a-kind jewelry moment for her current tour — and we were beyond excited to bring it to life.
The main piece was a custom gold chain design descending down the side of her custom shorts. The designer incorporated secure loop holes into the garment so we could attach layers of chunky gold chains, rings, and dog tags, creating a statement piece that moved beautifully under the stage lights. The look came together fast — and once everyone saw it in action, more ideas followed.
We added three necklaces, three bracelets, and an armband, all designed to complement Kelly’s bold, performance-ready aesthetic. Her backup dancers also wore custom double-layer pocket chains featuring gold stopwatch clocks, adding a coordinated edge that tied the entire performance look together.
You can spot all the pieces in videos and photos shared on Kelly Rowland’s Instagram, where every detail shines under the spotlight. It’s always an honor to see VidaKush designs on stage — especially when it’s an icon like Kelly.
More collaborations are already in the works, and we can’t wait to share what’s next.
#VidaKush #KellyRowland #TourStyle #CustomJewelry #StageJewelry #PerformanceAccessories #JewelryDesigner #StylistPulls #CelebrityStyle #MadeInLA #GoldChains #BodyJewelry #EditorialStyle #DesignerJewelry #FashionAccessories
