
When it comes to turning everyday objects into statement pieces, VidaKush always knows what to do. 🔑✨
At Garnier’s Hispanic Heritage Month Block Party in Downtown Los Angeles, the one and only Becky G wore the Key Crush belt made entirely of keyholder rings and lost keys — and it completely stole the show.
Styled by our friend Morgan Pinney, Becky wore the belt low on her waist, letting it jingle and jangle as she danced her way through the event. The unique piece added movement, sound, and shine to her look — a perfect reflection of her vibrant energy and the spirit of the celebration.

The Garnier block party brought together music, food, and community to honor Hispanic Heritage Month. Becky G spent the day connecting with fans, taking photos, and giving away free Garnier hair products — all while rocking her one-of-a-kind VidaKush belt.
Garnier also released a great recap video from the event that captures all the energy, music, and community vibes — you can check it out here.
We absolutely love seeing our designs come to life on artists like Becky, especially at events that celebrate culture, creativity, and community. This one’s definitely going down as a favorite. 💚



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