KATSEYE is quickly becoming one of the most talked-about girl groups in music right now, from standout performances at the Grammys to nominations for Best New Artist and Best Pop Performance for their track Gabriella. Their momentum is undeniable, and being part of even a small piece of that rise feels major to us.
This moment came together with the help of our longtime collaborator and friend, stylist Katie Qian—someone who has been part of the VidaKush story for years and is now leading the styling vision for KATSEYE along with many others like Tyla, Conan Gray and Caleb Mclaughlin. Katie has always had an eye for pieces that hit on camera, and seeing her bring that same energy to a video was our new items was so special.
In KATSEYE’s newest single Pinky Up, the visual world is sharp, stylized, and instantly memorable with VidaKush poppin off from the start. Within the first ten seconds of the music video, Lara is seen wearing our Lil Lamb Necklace in a clean, standout shot that was perfectly styled.
We also spotted Sophia wearing our Piercing Bracelet in both the official promotional photos and the behind-the-scenes video for Pinky Up, where you get a glimpse of the in-between moments on set, off guard, and fully in their element. Seeing our pieces move between polished visuals and candid energy is always something we love.
Being part of this project was so cool for our entire team. The KATSEYE fandom is rapidly growing with each new project they put out. Seeing our pieces exist naturally within that world feels aligned and super exciting.
We’re incredibly grateful to Katie for continuing to bring VidaKush into spaces like this and trusting our designs to show up on artists who are defining what’s next and pushing fashion. We are so yped to see whats next in store for KATSEYE.
If you’ve seen the video, you’ve seen the pieces. And if you haven’t, we’ve linked both the official videos and behind-the-scenes moments below so you can catch them in action with additional photos :)
As always, the same pieces you see on screen are available to you. Visit our site or come by the showroom on 3rd street to find your own version.
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