Talk about a moment! The top two looks in Ayra Starr’s new music video for “Who’s Dat Girl” featuring Rema both spotlighted VidaKush jewelry, and we couldn’t be more proud.
The video opens with Ayra wearing our Amber Warrior Princess Body Chain, front and center for the majority of the video. This iconic piece brings bold energy to her powerful performance — perfectly embodying the theme of the song and the VidaKush aesthetic of being as bold and bright as you want to be.
Her second look — a luxe, desert-inspired vibe with dark fabrics and layered textures. For this moment, Ayra wore a custom arm chain we created just for her, handcrafted with amethyst, rose quartz, and garnet gemstones. The arm chain swirls elegantly across her arm as she dances alongside Rema, adding movement and mystique to every shot. I mean just look at these photos.
The track already hit over 2 million streams in its first 24 hours, and the visuals are nothing short of breathtaking. Huge thank you to our longtime best friend and collaborator Ann-Marie, who connected us with the team and made this dream project happen.
You can shop the Amber Warrior Princess Body Chain now online or rent it at our West Hollywood showroom. The custom gemstone arm chain is available exclusively in-store — a few variations exist, but once they’re gone, they’re gone.
We’re so proud to see VidaKush jewelry featured in such an iconic visual moment. Here’s to more collaborations that merge fashion, music, and creativity on a global stage. 🌍✨
Watch the full music video HERE!
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