When you’re a small jewelry brand in Los Angeles, you dream of creating pieces that showcase not just style, but a part of the city’s spirit. So when Nike asked us to join forces for the LA Member Shop's pop-up at The Grove, celebrating LeBron James's LeBron XXII "Crown Jewel" release, we knew this was a very special project.
As the third collaboration with LA’s exclusive pop-up scene, our job was to design a custom 'shoe'lry kit that paid homage to the city, the culture, and, of course, the legendary LeBron. And what’s a better way to bring some LA flair than through eight unique, LA-inspired charms, three custom dubraes, and sleek lace chains? From a basketball, vintage "Los Angeles" to LeBron’s iconic crown logo, we created wearable art that reflects both the game and the city that fuels it.
Inside the VidaKush Shoe'lry Kit
So, what’s in this kit that made it such a hit? For starters, our eight charms drew inspiration from everything that makes LA and basketball iconic. We designed a basketball charm, a classic “LA” and "Los Angeles" emblem, a hoop, Lebron's crown logo, and the Nike swoosh itself. And for true LeBron fans, we included a “23” and “6” charm to represent his legendary jersey numbers. Plus, our three custom dubraes made every lace pop with designs including his logo again, “I Am The Pressure,” and “Los Angeles.” All the charms come in both gold and silver.
It was a tight deadline, but anything for Nike and LeBron, right? Our team came together, rolled up our sleeves, and turned this kit from idea to reality just in time for the big event. The pop-up turned out to be an absolute success with fans going wild over the collection—especially the Nike swoosh charm, which flew off the shelves!
This exclusive VidaKush collection is available at the Nike LA Member Shop until November 30th. So, if you’re looking for a gift that’s trendy, and unique these charms are perfect. Take a brother, a friend, or anyone who lives for LA vibes, and help them snag something they’ll remember forever.
Thank you, Nike and LeBron, for trusting VidaKush to make this collaboration perfect. We’re so proud to be a part of it!
