We love when you call us CHULA!
We’re thrilled to share an exciting milestone for VidaKush! Recently, we had the incredible opportunity to work with the talented stylist Jill Jacobs. Jacobs has styled an impressive roster of personalities, including Kylie Jenner, Lori Harvey, Rosalía, and now, Demi Lovato. Demi has been a force in the entertainment industry for decades, and her influence on fashion and music is undeniable. So, when we learned that our jewelry would be part of her look, the Disney fans inside of all of us were screaming.
It all began with a simple email to our PR inbox from Jill Jacobs and her amazing team. They were interested in pulling some of our pocket chains for Demi’s fitting. After a few days of anticipation, the team made their selection—the Iconic Duo Pocket Chain. This was the perfect statement piece that added just enough shine to her stage look! The pocket chain is available on the site for you too!
The next day, our hearts nearly skipped a beat when we saw Demi rock the Iconic Duo Pocket Chain during her performance with Grupo Firme for their hit song "Chula." The look was everything we could have hoped for—bold, stylish, and created a moment. Jill’s expert styling and Demi’s incredible presence made this a performance for the books.
Listen to the song and watch the full performance HERE.
We are beyond grateful to have been a part of such an iconic moment. A huge thank you to Jill Jacobs and her team for trusting VidaKush to contribute to Demi Lovato’s show-stopping look. We couldn’t be more proud to see our jewelry on such a legendary artist, and we’re excited for what’s next!
Thank you so much for your continued support, and stay tuned for more exciting collaborations!
