This summer, VidaKush hit the beach with Fashion Mamas — the members-only network for mothers in creative industries founded by our longtime friend Natalie Alcala. Known for curating stylish, inclusive events that bring together diverse groups of mothers, Natalie has built a true community of women who inspire one another through creativity, entrepreneurship, and style.
For this event, Natalie dreamed up a laid-back yet picture-perfect Fashion Mamas Beach Day, and we were honored to be part of it. She hand-selected eight summer and sun-inspired pieces from the VidaKush collection, curating a special Fashion Mamas Edit to share with her audience and ours. Pieces in the collection include our best sellers like the Teardrop Pearl Rosary to Pearl Shell Earrings and the Rainbow Pearl Belly Chain. All playful statement pieces that capture the carefree energy of summer.
The exclusive edit is now live on the homepage of our website, making it easy for you to shop the exact styles featured in the shoot. The dreamy campaign was captured entirely on film by Natalie’s talented partner, whose photography turned every shot into pure summer nostalgia. The images are now featured across the Fashion Mamas Instagram and our own, giving you endless inspiration for warm-weather accessorizing.
This collaboration wasn’t just about jewelry — it was about celebrating mamas of all backgrounds who continue to live loud, dress boldly, and embrace their creativity. Whether you’re juggling a million projects or chasing toddlers along the shoreline, your life can still shine as bright as you want it to.
Scroll through the photos below to see the Summer Fashion Mamas Edit come to life, and shop your favorites before the season slips away.
