Festival season is the perfect time to show off your personal style, and nothing says self-expression like custom jewelry. This summer, VidaKush brought our one-of-a-kind Charm Bar to one of the biggest music festivals in the world — Lollapalooza — giving VIP guests the chance to design their own accessories on the spot. From bold statement pieces to playful, eclectic charms, we turned the Airbnb VIP tent into a creative playground where festival fashion dreams came to life.
The project came together through our best friend and creative collaborator Ann-Marie, who was invited by Airbnb to curate a personalized charm experience for VIP ticket holders. Hosted inside the festival grounds and brought to life by Live Nation, the Airbnb tent offered an exclusive escape where festival-goers could pick from an array of bases — keychains, purse chains, necklaces, and our signature pocket chains — and decorate them with charms that fit their unique vibe.
To make the experience even more special, we created custom trays featuring Ann-Marie’s logo, giving guests a chic workspace to design their pieces.You can see in the photo below...so cute right?!
We packed up our full charm arsenal to make sure guests had access to every style imaginable — stuffed animal charms, fluffy flowers, dice, hearts, and plenty of whimsical surprises in between. Beyond the jewelry, the tent also featured sunglasses, hats, temporary tattoos, sequin stick-ons, and keychain tails, but our charm bar was definitely the star of the show.
By the end of the event, nearly all 70 custom pieces were gone — proof that festival-goers couldn’t get enough of the interactive, hands-on experience. Each piece became a keepsake, a wearable memory of their time at Lollapalooza. The vibe was so good, even Live Nation posted a reel recap of the event on their Instagram (you can watch it HERE).
Being part of a project of this scale was a major highlight for us — blending fashion, creativity, and community in a way that feels so true to the VidaKush spirit. We’re all about the hype, the tiny details, and the moments that make memories last forever.
Check out the photos below to see some behind of the scenes and the Airbnb x Lollapalooza Charm Bar in action, taken right from the office and fan instagrams sharing what they made. Keep an eye out — you might just spot us at your next favorite festival.
